Client: Kate Knell, Local Baker
Project: Logo Design
In summer 2010 I was approached By Kate Knell to design a logo for her new bread company ‘Ted Loves Bread’, named after her charismatic lakeland-terrier. Kate wanted a simple design that immediately illustrated who she was and what she did.
The finish design now has pride of place on Kate’s work clothes (T-shirt and apron), bunting (stand decoration), tea-towels, mugs and wooden chopping boards that Kate sells alongside her tasty bread!
Kate Knell, Managing Director:
I’m absolutely delighted with my design. Emma is friendly, approachable and competitively priced. I would 100% recommend her. I get regular comments about the logo. It’s been a real hit!
Client: The Slaughter House Brewery
Project: Pub swing sign deisgn
Images: Pub sign design, Opening night photographs, Club LII T-Shirt, Newspaper Article 1 & 2
‘The Slaughter House Brewery’ is located in Warwick, (with a highly unusual name); the brewery is dedicated to the creation of fine high quality hand crafted traditional beers and ales. The company purchased its first public house in 2010 and renamed it ‘The Wild Boar’. I was asked to design a new pub bill board to hang outside. It was meant to represent the fresh and sophisticated look of the new pub, which attracts many professionals from the nearby Warwick hospital, as well as remaining inviting to local pub goers.
Club LII (52): I was even made an honorary Club LII member 2010. Club LII is an initiative designed to recognise individual achievement in the local community. The club is limited to 52 members each year. Customers are invited to make nominations. Check out my T-shirt!
So if you’re ever in historic Warwick for a visit, why not pop in for a pint!
Peter Knell, Joint Owner:
Emma’s designs are unique, professional and extremely well presented. Just what we wanted! The pub looks amazing with its new design!
Client: Emma Hagan, Illustrator & Graphic Designer
Project: Company identity
In 2011 I created a company called ‘Emma Hagan Designs, after I started receiving commissions for design work. As a new business I needed to create a strong and memorable self identity in order to distinguish myself from other artists and get noticed. My business identity (logo design, font style etc) that I have designed has been applied to the following:
Project: Graphic designs for website / step by step user guide
During my work experience placement at Yoodoo.com in April 2008, while studying at Coventry University, I managed and updated the company’s website. I designed new layouts and links, while maintaining the company’s identity, creating clear and vibrant graphics that illustrated the different cards available and were used to navigate the site.
Additionally I developed a step by step guide that clearly demonstrated to the user how the system worked when selecting and personalizing their greeting card choice.
Client: Atlantic Whale Foundation (AWF) – The Atlantic Whale Foundation is a British registered charity (Number 1076270). It was founded to continue the work of Spanish environmental agency, ‘Proyecto Ambiental Tenerife’ and works primarily towards helping to make Tenerife´s whale watching industry a global example of best practice. Activities revolve around education, conservation and research initiatives.
Project: The Dolphin Gang – Conservation activity package
Images: Welcome poster, Activities Poster, Certificate, Colouring Sheet, Whale watching
The charity is volunteer led and encourages individuals to make a difference through positive action. I was part of a volunteer group who joined the ‘save the whale’ effort in Tenerife in 2007. Due to my design background I created a pack and advertising material that would be used by ‘The Dolphin Gang’, an activity group for children, that educates them in the importance of conservation and helps raise money for the charity. Limited time, equipment and material led me to create a simplistic yet bright design appealing to young children.
‘Crocodile on the Sandbank’ by Elizabeth Peters
For this module at university I went to a number of lectures looking at a variety of publications, evaluating how their style and themes had been developed. Key research concerned typography (font, size etc) as it is an art capable of great expression and the relationships between text, images and structure. Additionally I studied binding practices.
Project: The assignment was to use this knowledge of telling stories with words and pictures and create a publication of our choice (based around existing writing). I chose an ancient Egyptian love poem ‘Crocodile on the Sandbank’ by Elizabeth Peters.
Key concepts: Typography (font & size), Extent (number of pages), Format (overall conceptual approach), Spread (what you see when you open up a book), Theme (using images of Egypt -textures & patterns), Paper quality (expense)
Brief: Coventry city council will be launching a new ‘Sent to Coventry’ online project. The council has recognised that the student population represents 9,000 potential new ambassadors for Coventry each year and it is in their interest for these people to return or phone home with positive, interesting things to say to their friends and families. Your task is to encourage students into going out and investigating the city – to prove that it is more than office buildings, shopping and nightlife.
Project: In groups of 3 we look at 3 key aspects: Coventry’s History & Culture, Festivals and Food. I looked at Coventry’s history & culture. After much research looking into Coventry’s rich history including its medieval churches and cathedrals, Lady Godiva, Coventry Blitz, car manufacturing etc and its expanding and diverse culture, from immigrants from around the world (international Coventry), to produce an informative and advertising leaflet and website design.
Aim: To advertise the ‘Coventry School of Art & Design Degree Show’. This month long event is an opportunity to promote ourselves as potential designers of the future.
The end of year degree show is arranged by the students. Advertisments and signs where made. The theme for the graphic design & illustration department was ‘Pen, Paper, Scissors, Other’. I created the welcome sign at the entrance to the show room and display items for my final project.
National Trust Project
Brief: Produce an illustrated activity pack to promote the National Trust to school children (age 5-11) to get them interested in their heritage, the important skills of conservation and fascinating natural world from an early age.
Client: Coventry University
Brief: To create a logo to identify the DIS
In a team with Keila Costa and Rachel Crump we designed the winning logo for the new DIS suites to help give the labs a corporate identity.
DIS: The collection of studios promote the exploration of 2D and 3D design and collaborative working. They enable a wide range of 3D modelling, scanning, online communication and portfolio building activities.
Project: Visual Communications from Non-contemporary Genres
Aim: This project addresses your ability to become conversant with styles of visual communication from a popular culture that is not you own.
Brief: You are required to construct an environment, in small scale, such as film set, a shop window, a neighbourhood, a landscape or a multi-roomed interior, addressing the visual language of FILM NOIR.
Chosen Format: 3D set design
Film Noir: is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and sexual motivations. The term film noir, French for “black film”, first applied to Hollywood films by French critic Nino Frank in 1946, was unknown to most American film industry professionals of the classic era.
Project: Blog Illustrations
Illustrations to accompany blog entries made by Jennifer (aka ‘Fatty Blob Head’), as she explains ‘how she navigates through life being the ‘chubby’ friend’.
Check out Jennifer’s blog
‘The secret diary of the not so secret fat girl’
Book: Freddie & the Fairy
Words by Julia Donaldson, Illustrations by Karen George
PICTURE THIS is Waterstone’s search for an unpublished illustrator to work with one of Britain’s bestselling Children’s authors and to see their illustrations in print. The first competition was in 2009, to find a new illustrator for Julia Donaldson’s Freddie and the Fairy.
Here are my entries:
Book: Beauty & the Beast
Words by Michael Morpurgo, Illustrations by ???
PICTURE THIS is Waterstone’s search for an unpublished illustrator to work with one of Britain’s bestselling Children’s authors and to see their illustrations in print. The 2011 competition was to find a new illustrator for Michael Morpurgo’s Beauty and the Beast.
Not an easy task as Disney did such a good job!
Here are my entries:
Project: GCSE Personal Study – Jane Hissey & Quentin Blake
For my GCSE art project (2003!) I chose two book illustrators to focus my study. These were Jane Hissey and Quentin Blake. Their art work contrasts greatly and I wanted to show that to illustrate a book, very different styles can be used, but both are equally effective in bring the book to life and holding the readers interest.
(I would like to eventually try to illustrate a book, to establish a distinctive style and achieve a high standard such as these artists.)
I chose Jane Hissey for her large detailed, life-sized pictures and Quentin Blake because with seemingly a few strokes of the pen he gives his pictures lots of action. I even had a go at trying to copy their styles, using my own cuddly animals to test Jane Hissey’s style and using the well known Harry Potter novels to test Quentin Blake’s style (not an easy process!)
Illustrating books brings out the magic of the story and both these artists in my opinion have talent to do it brilliantly!